I was reading a post on a handmade selling venue a while back taking a poll as to how much shoppers would pay for a handmade card. It shocked me when I read how little some buyers were willing to spend. If I remember correctly, the average price was about $3.00. Now it's incomprehensible to me that shoppers will buy shelf cards in their local stores for $5 or $6 a pop, but hesitate to purchase a handmade card for the same or lower price! As any paper crafter knows, it takes time and supply money to create something special. It's not unreasonable to expect the same or higher prices than mass market cards! But alas, many card makers create for the sheer pleasure of the craft and must sell cheaply to make sales. Too bad... card crafting is an art form. Card makers (and scrapbookers as well!) should get decent compensation for their hard work. I'd love to hear what you have to say on this subject.